The Journey Begins
Tuesday, April 9, 2013
YUP! This is PR alright!
So..I found this video on YouTube which tells us exactly what PR is all about...I hope you found it as funny as I did....LOL
Monday, April 8, 2013
PR on a BUDGET
Yes! I have finally decided to embark on opening my own little PR firm. I am now registered and ready to go...I have also acquired a few things that I'll need such as a computer, a printer and a working mobile phone. So, where do I go from here? How do I get clients?
Well, advertising in traditional media is not cheap so I have to look at other alternatives so people can know about my business....
My suggestions are:
CREATE A PRESENCE ON SOCIAL MEDIA
Social media is free! Yes! There is Facebook, Twitter, Instagram and so on. Create a page dedicated to your business and the services you offer. Try and update these pages regularly so that your subscribers are not bored and are kept up to date with your activities. Use catchy phrases, and don't forget that visual relief is very important in today's world of visual learners.
CREATE A BLOG
This creates a first hand view of your writing skills. Public Relations is about writing, writing and more writing! Whether its press releases, feature stories or an elevator pitch, writing is essential to your craft.
CORPORATE MINGLING
There are many events tailored towards networking and corporate connections. Check the local events calendar and make yourself available for these events. Make sure that you have business cards and information about your business readily available for promotion at these functions.
JOIN A FORUM
There are many forums out there aimed at public relations. Use this medium to bound ideas off members of the group as well as to seek advice about projects that you are involved in.
I hope this helps you to push start your business ... Let's do this together!! :)
Well, advertising in traditional media is not cheap so I have to look at other alternatives so people can know about my business....
My suggestions are:
CREATE A PRESENCE ON SOCIAL MEDIA
Social media is free! Yes! There is Facebook, Twitter, Instagram and so on. Create a page dedicated to your business and the services you offer. Try and update these pages regularly so that your subscribers are not bored and are kept up to date with your activities. Use catchy phrases, and don't forget that visual relief is very important in today's world of visual learners.
CREATE A BLOG
This creates a first hand view of your writing skills. Public Relations is about writing, writing and more writing! Whether its press releases, feature stories or an elevator pitch, writing is essential to your craft.
CORPORATE MINGLING
There are many events tailored towards networking and corporate connections. Check the local events calendar and make yourself available for these events. Make sure that you have business cards and information about your business readily available for promotion at these functions.
JOIN A FORUM
There are many forums out there aimed at public relations. Use this medium to bound ideas off members of the group as well as to seek advice about projects that you are involved in.
I hope this helps you to push start your business ... Let's do this together!! :)
Wednesday, March 27, 2013
Humility Over Arrogance
So I woke up this morning and got a very interesting text message... It reads, '
Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots'..... Interesting isn't it?
My grandmother would say, 'it's not what you say but how you say it'... This rings true in our everyday lives. As we strive to be perfectionists in activities that enhance our daily routines, there are individuals who are just waiting to tear you apart. Criticisms are good but nobody likes a 'hater'. A hater is someone who loves to criticize and never had a plausible solution on how to improve a situation.
A constructive critic is someone who embraces and understands the concept of what you are trying to achieve and offer realistic solutions so you can advance.
As a future entrepreneur in Public Relations, it is your duty to criticize your client and offer solutions to improve the product. Your wealth of knowledge should motivate and empower your client, not to destroy and annihilate. Knowledge is power! Just don't be arrogant about it!
Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots'..... Interesting isn't it?
My grandmother would say, 'it's not what you say but how you say it'... This rings true in our everyday lives. As we strive to be perfectionists in activities that enhance our daily routines, there are individuals who are just waiting to tear you apart. Criticisms are good but nobody likes a 'hater'. A hater is someone who loves to criticize and never had a plausible solution on how to improve a situation.
A constructive critic is someone who embraces and understands the concept of what you are trying to achieve and offer realistic solutions so you can advance.
As a future entrepreneur in Public Relations, it is your duty to criticize your client and offer solutions to improve the product. Your wealth of knowledge should motivate and empower your client, not to destroy and annihilate. Knowledge is power! Just don't be arrogant about it!
Thursday, March 21, 2013
She Wears Her Career
So I was on the Knutsford Express heading to Kingston and this lady boarded the bus. As soon as she stepped on the bus, I immediately thought that she was in fashion or she was a model... Someone in that line of work ...
Her outfit spoke volumes..it was different.. Very high fashion!
With much excitement I asked her if I could take her picture which she consented to.. I advised her that I would use her photo on social media.
I had no clue who she was but I was excited to meet her. Respecting her privacy, I suppressed the urge to strike up a conversation with her as she had put on her head tie and indicated that she was gonna rest for the remainder of the trip.
Later I found out that get name is Chyna Wyne and she is a grooming specialist and a model featured in many magazines locally and internationally.
She is a walking fashionista perfectly poised and ready to share her craft with every step she makes!
A true ENTREPRENEUR believes in the product and or service they offer!
Her outfit spoke volumes..it was different.. Very high fashion!
With much excitement I asked her if I could take her picture which she consented to.. I advised her that I would use her photo on social media.
I had no clue who she was but I was excited to meet her. Respecting her privacy, I suppressed the urge to strike up a conversation with her as she had put on her head tie and indicated that she was gonna rest for the remainder of the trip.
Later I found out that get name is Chyna Wyne and she is a grooming specialist and a model featured in many magazines locally and internationally.
She is a walking fashionista perfectly poised and ready to share her craft with every step she makes!
A true ENTREPRENEUR believes in the product and or service they offer!
Labels:
Chyna Wyne,
Fashion,
fashionista,
Grooming,
Jamaica,
London,
Model
Friday, February 22, 2013
✨PR QUOTES....serious & funny! ✨
Just thought I'd share some quotes that I have come to appreciate....I found them on the Internet.
Disclaimer: All of these photos were found on the Internet and will not used for sale
Disclaimer: All of these photos were found on the Internet and will not used for sale
Labels:
Public Relations,
Publicity,
Quotes,
The Cesome Link
Location:
Cornwall County Montego Bay
Tuesday, February 19, 2013
PUBLIC RELATIONS NEWBIE
Hey there, so you have just graduated from college with an undergraduate degree in Public Relations and you have no idea where to begin......so I came on this interesting article by Dr Dionne Clemons and I thought i'd share it with you.....Here goes....
Dr. Dionne Clemons is currently teaching at Howard University and has previously taught for several universities throughout the Washington, D.C. Metropolitan Area. She speaks on strategic communication management, strategic messaging, branding, and government public affairs. Dr. Clemons made several great points on what we can do as job seekers to brand and market ourselves to prospective employers and how methods of networking can result in a job.
Be Clear
The first step to finding a job is to know what you want. Be clear, have goals, and have a plan. It is vital to know exactly what you are looking for because a job search needs to be focused to see results. Let’s face it; finding a job is a job in itself. Be certain on what you are looking for.
Gain Experience
Aside from your education, employers are looking for what experience you have that can make you an asset to their team. It is important to gain experience through internships, volunteer work and groups. Dr. Clemons shared that she had internships in television, radio, and print industries before finding herself in public relations. “Internships allow you to figure out what you don’t want to do as a career”, says Dr. Clemons. She also shared that your average competition will have three internships upon graduation. Get started right away.
Be Clear
The first step to finding a job is to know what you want. Be clear, have goals, and have a plan. It is vital to know exactly what you are looking for because a job search needs to be focused to see results. Let’s face it; finding a job is a job in itself. Be certain on what you are looking for.
Gain Experience
Aside from your education, employers are looking for what experience you have that can make you an asset to their team. It is important to gain experience through internships, volunteer work and groups. Dr. Clemons shared that she had internships in television, radio, and print industries before finding herself in public relations. “Internships allow you to figure out what you don’t want to do as a career”, says Dr. Clemons. She also shared that your average competition will have three internships upon graduation. Get started right away.
Network
Joining an industry association, volunteering, and going to work functions are all examples of what Dr. Clemons suggested jobseekers engage in to successfully network with others in their industry. Research companies and contact professionals within that company for information. Set up an informational interview to gain information, not a job. Be honest about the meeting and let that person know you would like to gain knowledge on the company. Be fearless and gracious; reach out to other professionals that are doing what you want to do and ask them to be your mentor. Engage with others!
Joining an industry association, volunteering, and going to work functions are all examples of what Dr. Clemons suggested jobseekers engage in to successfully network with others in their industry. Research companies and contact professionals within that company for information. Set up an informational interview to gain information, not a job. Be honest about the meeting and let that person know you would like to gain knowledge on the company. Be fearless and gracious; reach out to other professionals that are doing what you want to do and ask them to be your mentor. Engage with others!
Be Known
It is important to have an online presence. Employers are looking, do not be fooled. Google yourself and see if you are pleased with links and photos appear, this all contributes to your personal brand. Dr. Clemons recommends creating a digital portfolio to display your work and what you can offer a company. Be confident in your work and showcase it.
If you are searching for a job in public relations check out PRSA, PRWeek, and AdAge, if you are looking for a position in the non-profit industry visit Chronicle of Philanthropy.
It is important to have an online presence. Employers are looking, do not be fooled. Google yourself and see if you are pleased with links and photos appear, this all contributes to your personal brand. Dr. Clemons recommends creating a digital portfolio to display your work and what you can offer a company. Be confident in your work and showcase it.
If you are searching for a job in public relations check out PRSA, PRWeek, and AdAge, if you are looking for a position in the non-profit industry visit Chronicle of Philanthropy.
You can follow Dr. Clemons on Twitter at @Drdcclemons or like her fan page on
Facebook at http://www.facebook.com/YourPRMentor.
Facebook at http://www.facebook.com/YourPRMentor.
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